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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Brand performance"
~subject:"Markenimage"
~subject:"Simulation"
~subject:"Value creation"
~type_genre:"Aufsatz in Zeitschrift"
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Brand performance
Markenimage
Simulation
Value creation
B-to-B-Marketing
859
Business-to-business marketing
859
Lieferantenmanagement
502
Supplier relationship management
502
Relationship marketing
247
Beziehungsmarketing
246
Marketing management
134
Marketingmanagement
134
Business network
90
Unternehmensnetzwerk
90
E-commerce
89
Electronic Commerce
89
Brand management
85
Markenführung
85
Consumer behaviour
84
Konsumentenverhalten
84
Selling
83
Verkauf
83
Salespeople
80
Verkaufspersonal
80
B2B
76
Social Web
73
Social web
73
Betriebliche Wertschöpfung
63
Internet marketing
63
Online-Marketing
63
Brand image
60
Customer value
53
Innovation
53
Kundenwert
53
Bibliometrics
52
Bibliometrie
52
Customer satisfaction
49
Kundenzufriedenheit
49
Firm performance
47
Unternehmenserfolg
46
Marketing theory
42
Marketingtheorie
42
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Article
122
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Aufsatz in Zeitschrift
Article in journal
125
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3
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3
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1
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English
125
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Christodoulides, George
4
Keränen, Joona
4
Kleinaltenkamp, Michael
3
Lindgreen, Adam
3
Mohan, Mayoor
3
Nyadzayo, Munyaradzi W.
3
Aarikka-Stenroos, Leena
2
Baumann, Jasmin
2
Beverland, Michael B.
2
Brown, Brian P.
2
Casidy, Riza
2
Eggert, Andreas
2
Elgeti, Laura
2
Ewing, Michael
2
Geigenmüller, Anja
2
Hill, Ronald Paul
2
Jiang, Yanxin
2
Kumar, V.
2
Marquardt, Adam J.
2
Nätti, Satu
2
Pitt, Leyland F.
2
Rajala, Risto
2
Shabbir, Rizwan
2
Terho, Harri
2
Töytäri, Pekka
2
Ulaga, Wolfgang
2
Wang, Yichuan
2
Watkins, Alison
2
Zhang, Jing
2
Adeola, Ogechi
1
Agnihotri, Raj
1
Albadvi, Amir
1
Alejandro, Thomas Brashear
1
Anaza, Nwamaka A.
1
Andersen, Poul Houman
1
Apostolidis, Chrysostomos
1
Arnett, Dennis B.
1
Babu, Mujahid Mohiuddin
1
Backhaus, Klaus
1
Bag, Surajit
1
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
The journal of business & industrial marketing
Journal of business research : JBR
17
Journal of business-to-business marketing
7
Marketing theory
5
Management decision : MD
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
The journal of brand management : an international journal
3
The journal of services marketing
3
Administrative Sciences : open access journal
2
Economic research
2
European journal of marketing
2
European journal of marketing : EJM
2
International journal of services and operations management
2
Journal of retailing and consumer services
2
Journal of service research
2
Journal of the Academy of Marketing Science
2
The journal of product & brand management
2
The marketing review
2
Asia Pacific business review
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business strategy and the environment
1
Businesses
1
Central European business review : CEBR
1
Cogent business & management
1
Decision sciences
1
Electronic markets : the international journal on networked business
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of management and business economics : EJM&BE
1
European management journal
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International business and economics research journal
1
International journal of business and globalisation : IJBG
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of quality and service sciences
1
International journal of technology management : IJTM
1
International journal of technology marketing : IJTMkt
1
Journal of business ethics : JOBE
1
Journal of business market management : JBM
1
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ECONIS (ZBW)
125
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61
Embracing uncertainty in value-based selling by means of design thinking
Luotola, Hanna
;
Hellström, Magnus
;
Gustafsson, Magnus
; …
- In:
Industrial marketing management : the international …
65
(
2017
),
pp. 59-75
Persistent link: https://www.econbiz.de/10011774967
Saved in:
62
Development of new B2B venture corporate brand identity : a narrative performance approach
Törmälä, Minna
;
Gyrd-Jones, Richard I.
- In:
Industrial marketing management : the international …
65
(
2017
),
pp. 76-85
Persistent link: https://www.econbiz.de/10011774969
Saved in:
63
Selling value in business markets : individual and organizational factors for turning the idea into action
Terho, Harri
;
Eggert, Andreas
;
Ulaga, Wolfgang
;
Haas, …
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 42-55
Persistent link: https://www.econbiz.de/10011775966
Saved in:
64
Service-dominant logic and supply chain management : a systematic literature review
Ceren, Altuntaş Vural
- In:
The journal of business & industrial marketing
32
(
2017
)
8
,
pp. 1109-1124
Persistent link: https://www.econbiz.de/10011802609
Saved in:
65
The challenge of communicating reciprocal value promises : buyer-seller value proposition disparity in professional services
Baumann, Jasmin
;
Le Meunier-FitzHugh, Kenneth
;
Wilson, Hugh
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 107-121
Persistent link: https://www.econbiz.de/10011738398
Saved in:
66
How brand orientation impacts B2B service brand equity? : an empirical study among Chinese firms
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Zhu, Miao
- In:
The journal of business & industrial marketing
31
(
2016
)
1
,
pp. 83-98
Persistent link: https://www.econbiz.de/10011539342
Saved in:
67
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
68
Rhetoric in customer referencing : fortifying sales arguments in two start-up companies
Ruokolainen, Jari
;
Aarikka-Stenroos, Leena
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 188-202
Persistent link: https://www.econbiz.de/10011478793
Saved in:
69
Determinants of brand relevance in a B2B service purchasing context
Gomes, Mariana
;
Fernandes, Teresa
;
Brandão, Amélia
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 193-204
Persistent link: https://www.econbiz.de/10011486494
Saved in:
70
Every cloud has a silver lining : exploring the dark side of value co-creation in B2B service networks
Chowdhury, Ilma Nur
;
Gruber, Thorsten
;
Zolkiewski, Judy
- In:
Industrial marketing management : the international …
55
(
2016
),
pp. 97-109
Persistent link: https://www.econbiz.de/10011503620
Saved in:
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