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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Psychology & marketing"
~language:"eng"
~person:"Kim, Kyung Hoon"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Mehrbändiges Werk"
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Beziehungsmarketing
9
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9
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8
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Customer value
6
Kundenwert
6
Brand management
5
Fashion
5
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5
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Kim, Kyung Hoon
Lindgreen, Adam
82
Di Benedetto, C. Anthony
52
Woodside, Arch G.
50
Naudé, Peter
48
Parida, Vinit
48
Henneberg, Stephan
47
Laroche, Michel
45
Ko, Eunju
41
Oghazi, Pejvak
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Dwivedi, Yogesh Kumar
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Huarng, Kun-Huang
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Pereira, Vijay
36
Johnston, Wesley J.
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Wincent, Joakim
35
Sharma, Piyush
34
Kohtamäki, Marko
31
Kraus, Sascha
31
Gupta, Suraksha
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Ivens, Björn Sven
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Vrontis, Demetris
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Zhou, Kevin Zheng
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Lim, Weng Marc
27
Paul, Justin
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Gustafsson, Anders
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Kowalkowski, Christian
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Chebat, Jean-Charles
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Foroudi, Pantea
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Kumar, Satish
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Hultman, Magnus
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Mariani, Marcello M.
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Mouzas, Stefanos
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Möller, K. E. Kristian
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Pardo, Catherine
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Valette-Florence, Pierre
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Zaefarian, Ghasem
24
Wang, Cheng Lu
23
Agnihotri, Raj
22
Babin, Barry J.
22
Bouncken, Ricarda B.
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business ethics : JOBE
Journal of business research : JBR
Psychology & marketing
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
International journal of advertising : the review of marketing communications
2
Asia Pacific journal of marketing and logistics
1
Cross-cultural buyer behavior
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of consumer behaviour : an international research review
1
Journal of global fashion marketing : JGfM
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
22
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1
Digital and social media marketing in global business environment
Kim, Kyung Hoon
- In:
Journal of business research : JBR
131
(
2021
),
pp. 627-629
Persistent link: https://www.econbiz.de/10012545023
Saved in:
2
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
3
Innovative digital marketing management in B2B markets : editorial
Kim, Kyung Hoon
;
Moon, Hakil
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012588284
Saved in:
4
Servitization experience measurement and the effect of servitization experience on brand resonance and customer retention
Jang, Kyeong Kook
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
130
(
2021
),
pp. 384-397
Persistent link: https://www.econbiz.de/10012544840
Saved in:
5
Study on the influencing of B2B parasocial relationship on repeat purchase intention in the online purchasing environment : an empirical study of B2B e-commerce platform
Yuan, Chunlin
;
Moon, Hakil
;
Wang, Shuman
;
Yu, Xiaolei
; …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 101-110
Persistent link: https://www.econbiz.de/10012490947
Saved in:
6
The effect of environmental cues on the purchase intention of sustainable products
Lee, Eung Jin
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 425-433
Persistent link: https://www.econbiz.de/10012417149
Saved in:
7
Fashion marketing trends in social media and sustainability in fashion management
Kim, Kyung Hoon
;
Kim, Eun Young
- In:
Journal of business research : JBR
117
(
2020
),
pp. 508-509
Persistent link: https://www.econbiz.de/10012287953
Saved in:
8
How to "Nudge" your consumers toward sustainable fashion consumption : an fMRI inbvestigation
Lee, Eun-Ju
;
Choi, Hanah
;
Han, Jinghe
;
Kim, Dong-hyun
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 642-651
Persistent link: https://www.econbiz.de/10012288078
Saved in:
9
Sustainable marketing activities of traditional fashion market and brand loyalty
Jung, Jaesuk
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
Saved in:
10
Third-party organization endorsement impacts on perceived value and B2B customer loyalty
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 221-230
Persistent link: https://www.econbiz.de/10012322045
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