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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~person:"Kim, Kyung Hoon"
~subject:"Lieferantenmanagement"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Mehrbändiges Werk"
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Lieferantenmanagement
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Customer value
6
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Brand management
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Kim, Kyung Hoon
Naudé, Peter
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Henneberg, Stephan
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La Rocca, Antonella
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Sharma, Piyush
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Snehota, Ivan
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Sharma, Arun
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Casidy, Riza
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Johnston, Wesley J.
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Liu, Yi
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Mohan, Mayoor
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Ulaga, Wolfgang
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Zaefarian, Ghasem
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Brown, Brian P.
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Mitręga, Maciej
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Mora Cortez, Roberto
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Pardo, Catherine
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Barnes, Bradley R.
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Gu, Flora Fang
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Ivens, Björn Sven
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Kohtamäki, Marko
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Lindgreen, Adam
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Nyadzayo, Munyaradzi W.
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Schiele, Holger
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Su, Chenting
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Swani, Kunal
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Vrontis, Demetris
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Baraldi, Enrico
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Corsaro, Daniela
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Gupta, Suraksha
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Kingshott, Russel P. J.
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Kleinaltenkamp, Michael
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Lacoste, Sylvie
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business ethics : JOBE
Journal of business research : JBR
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Source
All
ECONIS (ZBW)
2
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1
Study on the influencing of B2B parasocial relationship on repeat purchase intention in the online purchasing environment : an empirical study of B2B e-commerce platform
Yuan, Chunlin
;
Moon, Hakil
;
Wang, Shuman
;
Yu, Xiaolei
; …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 101-110
Persistent link: https://www.econbiz.de/10012490947
Saved in:
2
Third-party organization endorsement impacts on perceived value and B2B customer loyalty
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 221-230
Persistent link: https://www.econbiz.de/10012322045
Saved in:
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