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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of business-to-business marketing"
~source:"econis"
~subject:"B2B"
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Search: subject_exact:"Service-Dominant Logic"
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B2B
Service-Dominant Logic
36
Service-dominant logic
36
Betriebliche Wertschöpfung
22
Value creation
22
Marketing theory
17
Marketingtheorie
17
Beziehungsmarketing
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Relationship marketing
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Lieferantenmanagement
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Supplier relationship management
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B-to-B-Marketing
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Business-to-business marketing
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Customer integration
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Kundenintegration
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Customer value
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Kundenwert
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Business network
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Unternehmensnetzwerk
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Value co-creation
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Dienstleistungsmarketing
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Service dominant logic
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Services marketing
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Value analysis
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Wertanalyse
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Bundling strategy
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E-commerce
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Electronic Commerce
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Innovation
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Leistungsbündel
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Lieferkette
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Servitization
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Supply chain
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USA
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United States
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Value
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Breidbach, Christoph F.
1
Kohtamäki, Marko
1
Maglio, Paul P.
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Rajala, Risto
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business-to-business marketing
Marketing theory
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ECONIS (ZBW)
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Theory and practice of value co-creation in B2B systems
Kohtamäki, Marko
;
Rajala, Risto
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 4-13
Persistent link: https://www.econbiz.de/10011531217
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Technology-enabled value co-creation : an empirical analysis of actors, resources, and practices
Breidbach, Christoph F.
;
Maglio, Paul P.
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 73-85
Persistent link: https://www.econbiz.de/10011531232
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