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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of common market studies : JCMS"
~subject:"Advocacy"
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of common market studies : JCMS
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Tell me a story : the role of
narrative
transportation and the C-Suite in B2B advertising
Anaza, Nwamaka A.
;
Kemp, Elyria
;
Briggs, Elten
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 605-618
Persistent link: https://www.econbiz.de/10012291398
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