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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of retailing and consumer services"
~person:"Yang, Shuai"
~subject:"Consumer behaviour"
~subject:"Moving Image"
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of retailing and consumer services
Marketing letters : a journal of research in marketing
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How augmented reality affects advertising effectiveness : the mediating effects of curiosity and attention toward the ad
Yang, Shuai
;
Carlson, Jeffrey R.
;
Chen, Sixing
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012238342
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