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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of service management"
~person:"Cova, Bernard"
~person:"Gebauer, Heiko"
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Search: ("Coronakrise" OR "Digitalisierung" OR "Unternehmen") AND NOT isPartOf:Wirtschaftsdienst
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Bundling strategy
7
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6
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5
Business model
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Cova, Bernard
Gebauer, Heiko
Naudé, Peter
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Henneberg, Stephan
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Aarikka-Stenroos, Leena
15
Lindgreen, Adam
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Jaakkola, Elina
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of service management
European management journal
3
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
3
Journal of marketing management : MM
3
Marketing theory
3
Business horizons
2
Business strategy series
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International journal of production economics
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International journal of services and operations management
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Journal of business strategy
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The journal of business & industrial marketing
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Business Excellence in technologieorientierten Unternehmen
1
Emerald insight
1
Erfolgreich mit After Sales Services : Geschäftsstrategien für Servicemanagement und Ersatzteillogistik
1
European journal of innovation management : EJIM
1
European journal of marketing
1
European journal of marketing : EJM
1
Finance reconsidered : new perspectives for a responsible and sustainable finance
1
Geschäftsmodelle - Wertschöpfung - Transformation
1
HMD : Praxis der Wirtschaftsinformatik
1
Harvard-Business-Manager : das Wissen der Besten
1
IO new management : Zeitschrift für Unternehmenswissenschaften und Führungspraxis
1
Industriestandort Schweiz : Gegenwart und Zukunft der Schweizer Industrie
1
International journal of services technology and management
1
Journal of business-to-business marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of service research : JSR
1
Journal of small business and entrepreneurship : JSBE
1
La Revue du MAUSS semestrielle
1
MIS quarterly executive
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Management research review
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Management von Service Innovationen in Business-to-Business Märkten : Erfahrungen, Konzepte und Handlungsperspektiven
1
Managing service quality : MSQ ; an international journal
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
1
New Developments in Online Marketing
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Organization : the critical journal of organization, theory and society
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ECONIS (ZBW)
19
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1
Patterns of business model innovation for advancing IoT platforms
Markfort, Lino
;
Arzt, Alexander
;
Kögler, Philipp
; …
- In:
Journal of service management
33
(
2022
)
1
,
pp. 70-96
Persistent link: https://www.econbiz.de/10012797613
Saved in:
2
Digital servitization : crossing the perspectives of digitization and servitization
Gebauer, Heiko
;
Paiola, Marco
;
Saccani, Nicola
; …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 382-388
Persistent link: https://www.econbiz.de/10012501923
Saved in:
3
How to convert digital offerings into revenue enhancement : conceptualizing business model dynamics through explorative case studies
Gebauer, Heiko
;
Arzt, Alexander
;
Kohtamäki, Marko
; …
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 429-441
Persistent link: https://www.econbiz.de/10012422297
Saved in:
4
Internet of things technologies, digital servitization and business model innovation in BtoB manufacturing firms
Paiola, Marco
;
Gebauer, Heiko
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 245-264
Persistent link: https://www.econbiz.de/10012290050
Saved in:
5
Building B2B relationships via initiation contributors : three cases from the Norwegian-South Korean international project business
Aarikka-Stenroos, Leena
;
Aaboen, Lise
;
Cova, Bernard
; …
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 74-85
Persistent link: https://www.econbiz.de/10011822117
Saved in:
6
Firm boundaries in servitization: Interplay and repositioning practices
Huikkola, Tuomas
;
Rabetino, Rodrigo
;
Kohtamäki, Marko
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 90-105
Persistent link: https://www.econbiz.de/10012321916
Saved in:
7
Servitization : a contemporary thematic review of four major research streams
Raddats, Chris
;
Kowalkowski, Christian
;
Benedettini, Ornella
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 207-223
Persistent link: https://www.econbiz.de/10012146625
Saved in:
8
The impact of service orientation in corporate culture on business performance in manufacturing companies
Gebauer, Heiko
;
Edvardsson, Bo
;
Bjurko, Margareta
- In:
Journal of service management
21
(
2010
)
2
,
pp. 237-259
Persistent link: https://www.econbiz.de/10003987104
Saved in:
9
Zooming in VS zooming out on value co-creation : consequences for BtoB research
Leroy, Julie
;
Cova, Bernard
;
Salle, Robert
- In:
Industrial marketing management : the international …
42
(
2013
)
7
,
pp. 1102-1111
Persistent link: https://www.econbiz.de/10010223458
Saved in:
10
Servitization and deservitization : overview, concepts, and definitions
Kowalkowski, Christian
;
Gebauer, Heiko
;
Kamp, Bart
; …
- In:
Industrial marketing management : the international …
60
(
2017
),
pp. 4-10
Persistent link: https://www.econbiz.de/10011672006
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