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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of service management"
~person:"Gebauer, Heiko"
~subject:"Betriebliche Wertschöpfung"
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Betriebliche Wertschöpfung
Bundling strategy
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Leistungsbündel
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Unternehmensdienstleistung
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1997-2004
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Gebauer, Heiko
Frow, Pennie
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Keränen, Joona
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Payne, Adrian
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Aarikka-Stenroos, Leena
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Jaakkola, Elina
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of service management
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How to convert digital offerings into revenue enhancement : conceptualizing business model dynamics through explorative case studies
Gebauer, Heiko
;
Arzt, Alexander
;
Kohtamäki, Marko
; …
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 429-441
Persistent link: https://www.econbiz.de/10012422297
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