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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Management information systems : mis quarterly"
~subject:"Betriebliches Bildungsmanagement"
~subject:"Diskurstheorie"
~subject:"Internet marketing"
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Betriebliches Bildungsmanagement
Diskurstheorie
Internet marketing
Web 2.0 technologies
13
Web 2.0-Technologien
13
Social Web
11
Social web
11
Social media
6
Online-Marketing
4
Betriebliches Informationssystem
2
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Business intelligence system
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knowledge management
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Almeida, Marcos Inácio Severo de
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Davidson, Elizabeth J.
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Dewan, Sanjeev
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Fichman, Robert G.
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Gu, Bin
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Kane, Gerald C.
1
Lacoste, Sylvie
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Luo, Xueming
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Mattson, Thomas
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Phang, Chee Wei
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Ramaprasad, Jui
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Vaast, Emmanuelle
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Industrial marketing management : the international journal for industrial and high-tech firms
Management information systems : mis quarterly
SpringerLink / Bücher
12
International journal of internet marketing and advertising : IJIMA
6
Cases on strategic social media utilization in the nonprofit sector
4
The new rules of social media series
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of business research : JBR
3
Journal of marketing management : MM
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Arbeitspapiere der FOM
2
Business horizons
2
Economic research
2
Electronic markets : the international journal on networked business
2
Galileo Computing
2
Global business review
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Information systems research : ISR
2
Innovatives Markenmanagement
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic marketing and retailing : IJEMR
2
Internet economics
2
Journal of advertising research
2
Journal of fashion marketing and management
2
Journal of global information management : an official publication of the Information Resources Management Association
2
Journal of internet commerce
2
Journal of marketing communications
2
Journal of marketing education : JME
2
Journal of organizational computing and electronic commerce
2
Journal of strategic marketing
2
Journal of travel and tourism marketing
2
Marketing intelligence & planning
2
Personalentwicklung 2.0 : Lernen, Wissensaustausch und Talentförderung der nächsten Generation
2
Premier reference source
2
Progress in IS
2
Psychology & marketing
2
Quick Guide
2
Research
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Schriftenreihe Logistikforschung
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Social Media im Personalmarketing : erfolgreich in Netzwerken kommunizieren
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ECONIS (ZBW)
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1
Amplifying retailers' sales with a hub's owned and earned social media : the moderating role of marketplace organic search
Vieira, Valter Afonso
;
Almeida, Marcos Inácio Severo de
; …
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 165-175
Persistent link: https://www.econbiz.de/10013197770
Saved in:
2
Expert blogs and consumer perceptions of competing brands
Luo, Xueming
;
Gu, Bin
;
Zhang, Jie Jennifer
;
Phang, Chee Wei
- In:
Management information systems : mis quarterly
41
(
2017
)
2
,
pp. 371-395
Persistent link: https://www.econbiz.de/10011689836
Saved in:
3
Perspectives on social media ant its use by key account managers
Lacoste, Sylvie
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 33-43
Persistent link: https://www.econbiz.de/10011478714
Saved in:
4
Social media, traditional media, and music sales
Dewan, Sanjeev
;
Ramaprasad, Jui
- In:
Management information systems : mis quarterly
38
(
2014
)
1
,
pp. 101-121
Persistent link: https://www.econbiz.de/10010258268
Saved in:
5
Talking about technology : the emergence of a new actor category through new media
Vaast, Emmanuelle
;
Davidson, Elizabeth J.
;
Mattson, Thomas
- In:
Management information systems : mis quarterly
37
(
2013
)
4
,
pp. 1069-1092
Persistent link: https://www.econbiz.de/10010224993
Saved in:
6
The Shoemaker's children : using wikis for information systems teaching, research, and publication
Kane, Gerald C.
;
Fichman, Robert G.
- In:
Management information systems : mis quarterly
33
(
2009
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10003808173
Saved in:
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