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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Marketing intelligence & planning"
~subject:"Markenimage"
~type_genre:"Collection of articles of several authors"
~type_genre:"Collection of articles written by one author"
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Industrial marketing management : the international journal for industrial and high-tech firms
Marketing intelligence & planning
European journal of marketing : EJM
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Special issue: Building, implementing, and managing brand equity in business markets
Beverland, Michael B.
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contributor
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2010
Persistent link: https://www.econbiz.de/10008807171
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