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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Qualitative market research : an international journal"
~person:"Vrontis, Demetris"
~subject:"Markenführung"
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Markenführung
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Vrontis, Demetris
Christodoulides, George
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Melewar, T. C.
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Ewing, Michael
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Industrial marketing management : the international journal for industrial and high-tech firms
Qualitative market research : an international journal
Journal for global business advancement : JGBA
3
Journal of transnational management : the official journal of the International Management Development Association
3
The journal of product & brand management
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World review of entrepreneurship, management and sustainable development
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Global business & economics review
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International journal of entrepreneurship and small business : IJESB
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International journal of internet marketing and advertising : IJIMA
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International journal of organizational analysis
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Journal of Asia Business Studies
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Journal of customer behaviour
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Journal of global marketing
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The journal of brand management : an international journal
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The increasing dynamics between consumers, social groups and brands
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
Qualitative market research : an international journal
15
(
2012
)
4
,
pp. 404-419
Persistent link: https://www.econbiz.de/10009659820
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