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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Research"
~person:"Albors Garrigós, José"
~person:"Spieth, Patrick"
~subject:"Business-to-business marketing"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
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Markenimage
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Langner, Tobias
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Industrial marketing management : the international journal for industrial and high-tech firms
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Reinventing a business model in industrial networks : implications for customers' brand perceptions
Spieth, Patrick
;
Röth, Tobias
;
Meissner, Svenja
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 275-287
Persistent link: https://www.econbiz.de/10012146630
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2
Achieving brand loyalty in China through after-sales services : with a particular focus on the influences of cultural determinants
Fraß, Alexander
-
2016
Persistent link: https://www.econbiz.de/10011477787
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