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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"SpringerLink / Bücher"
~person:"Paswan, Audhesh"
~subject:"Koopetition"
~subject:"Unternehmenserfolg"
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Industrial marketing management : the international journal for industrial and high-tech firms
SpringerLink / Bücher
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Valuable strategy and firm performance in the O2O competition
Pei, Zhi
;
Paswan, Audhesh
;
Camp, Kerri
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 167-179
Persistent link: https://www.econbiz.de/10012212135
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2
Market orientation, positioning strategy and brand performance
Iyer, Pramod
;
Davari, Arezoo
;
Zolfagharian, Mohammadali
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 16-29
Persistent link: https://www.econbiz.de/10012107673
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