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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"The review of economics and statistics"
~language:"eng"
~subject:"Konsumentenverhalten"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
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Konsumentenverhalten
USA
1,559
United States
1,559
Lieferantenmanagement
835
Supplier relationship management
835
Theory
714
Theorie
710
Business-to-business marketing
612
B-to-B-Marketing
610
Innovation
418
Business network
411
Unternehmensnetzwerk
410
Beziehungsmarketing
406
Relationship marketing
406
Estimation
295
Schätzung
295
Innovation management
279
Innovationsmanagement
279
Marketing management
252
Marketingmanagement
252
Firm performance
236
Unternehmenserfolg
234
Lieferkette
200
Supply chain
200
Inter-firm cooperation
195
Unternehmenskooperation
195
Welt
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World
179
Consumer behaviour
160
Industrie
160
Manufacturing industries
160
China
159
Salespeople
154
Verkaufspersonal
154
Value creation
148
Estimation theory
147
Schätztheorie
147
Betriebliche Wertschöpfung
146
New product development
146
Produktentwicklung
145
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160
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Amtsdruckschrift
Article in journal
Collection of articles of several authors
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160
Conference paper
1
Konferenzbeitrag
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English
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Mohan, Mayoor
5
Casidy, Riza
4
Brown, Brian P.
3
Bush, Alan J.
3
Jaakkola, Elina
3
Keränen, Joona
3
Kleinaltenkamp, Michael
3
Moncrief, William C.
3
Nyadzayo, Munyaradzi W.
3
Aarikka-Stenroos, Leena
2
Aspara, Jaakko
2
Beeler, Lisa L.
2
Caigny, Arno de
2
Chaker, Nawar N.
2
Coussement, Kristof
2
Grant, David B.
2
Hartmann, Nathaniel N.
2
Holmlund, Maria
2
Lussier, Bruno
2
Milne, George R.
2
Paswan, Audhesh
2
Prohl-Schwenke, Katharina
2
Rangarajan, Deva
2
Ritter, Thomas
2
Ruyter, Ko de
2
Shannahan, Kirby L. J.
2
Shannahan, Rachelle J.
2
Spieth, Patrick
2
Stephens, Melvin
2
Swani, Kunal
2
Terho, Harri
2
Zabkar, Vesna
2
Adeola, Ogechi
1
Adomako, Samuel
1
Agarwal, Sumit
1
Akter, Shahriar
1
Alexander, Diane
1
Altmann, Steffen
1
Amrouche, Nawel
1
Anaza, Nwamaka A.
1
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Industrial marketing management : the international journal for industrial and high-tech firms
The review of economics and statistics
Journal of business research : JBR
1,971
Journal of retailing and consumer services
1,929
International journal of consumer studies
760
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
European journal of marketing : EJM
347
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
The international review of retail, distribution and consumer research
289
Journal of marketing
288
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
239
Journal of food products marketing
231
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ECONIS (ZBW)
160
Showing
1
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10
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160
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1
From buying centers to buying ecosystems : advancing the B2B research journey
Ehret, Michael
;
Johnston, Wesley J.
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. A10-A16
Persistent link: https://www.econbiz.de/10014530182
Saved in:
2
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
3
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
Saved in:
4
Is segmentation a theory? : improving the theoretical basis of a foundational concept in business-to-business marketing
Ritter, Thomas
;
Pedersen, Carsten Lund
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 82-92
Persistent link: https://www.econbiz.de/10014456187
Saved in:
5
More is better but in what direction? : the effects of relationship marketing investment breadth and depth on customer gratitude
Nelson, Christopher A.
;
Wang, Xinchun
;
Cui, Annie Peng
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 188-201
Persistent link: https://www.econbiz.de/10014531639
Saved in:
6
Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences
Koponen, Jonna
;
Metsola, Jaakko
;
Salin, Lotta
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 238-251
Persistent link: https://www.econbiz.de/10014555774
Saved in:
7
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
8
B2B brand marketing in Africa? : an exploratory investigation of B2B buyers' perception of supplier brands
Anaza, Nwamaka A.
;
Kemp, Elyria
;
Osakwe, Christian Nedu
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 90-105
Persistent link: https://www.econbiz.de/10014282228
Saved in:
9
B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
Mogaji, Emmanuel
;
Restuccia, Mariachiara
;
Lee, Zoe
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 237-250
Persistent link: https://www.econbiz.de/10014227555
Saved in:
10
B2B buyers' emotions and regulatory focus in justice and switch back decisions
Chugh, Richa
;
Gould, Noel
;
Leach, Mark P.
;
Liu, Annie H.
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 73-89
Persistent link: https://www.econbiz.de/10014282227
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