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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~language:"eng"
~language:"hun"
~language:"swe"
~person:"Nenonen, Suvi"
~subject:"Crisis"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
~type_genre:"Multi-volume publication"
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Industrial marketing management : the international journal for industrial and high-tech firms
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Don't adapt, shape! : use the crisis to shape your minimum viable system : and the wider market
Nenonen, Suvi
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 265-271
Persistent link: https://www.econbiz.de/10012285364
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