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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~language:"eng"
~person:"Andersen, Poul Houman"
~person:"Cheng, T. C. E."
~person:"Cova, Bernard"
~subject:"Leistungsbündel"
~type_genre:"Article in journal"
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Leistungsbündel
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13
Business-to-business marketing
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10
Supplier relationship management
10
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8
Unternehmensnetzwerk
8
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Andersen, Poul Houman
Cheng, T. C. E.
Cova, Bernard
Gebauer, Heiko
9
Kohtamäki, Marko
7
Kowalkowski, Christian
7
Parida, Vinit
5
Raddats, Chris
5
Baines, Tim
4
Bigdeli, Ali Ziaee
4
Parry, Glenn
4
Ulaga, Wolfgang
4
Burton, Jamie
3
Coreynen, Wim
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Hakanen, Taru
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Jacob, Frank
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Kamp, Bart
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Paiola, Marco
3
Rabetino, Rodrigo
3
Saccani, Nicola
3
Sjödin, Rönnberg David
3
Araujo, Luis
2
Bustinza, Oscar F.
2
Hoveskog, Maya
2
Huikkola, Tuomas
2
Iriarte, Ion
2
Kleinaltenkamp, Michael
2
Matthyssens, Paul
2
Möller, K. E. Kristian
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Naik, Parikshit
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Partanen, Jukka
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Rapaccini, Mario
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Roehrich, Jens K.
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Salle, Robert
2
Salonen, Anna
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Schroeder, Andreas
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Sharma, Arun
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Spring, Martin
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Storbacka, Kaj
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Totzek, Dirk
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Valtakoski, Aku
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Vendrell-Herrero, Ferran
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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The transition from products to solutions : external business model fit and dynamics
Ferreira, Fabiana Nogueira Holanda
;
Proença, João F.
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
7
,
pp. 1093-1101
Persistent link: https://www.econbiz.de/10010223464
Saved in:
2
Marketing solutions in accordance with the S-D logic : co-creating value with customer network actors
Cova, Bernard
;
Salle, Robert
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 270-277
Persistent link: https://www.econbiz.de/10003713060
Saved in:
3
Introduction to the IMM special issue on "Project marketing and the marketing of solutions" : a comprehensive approach to project marketing and the marketing of solutions
Cova, Bernard
;
Salle, Robert
- In:
Industrial marketing management : the international …
36
(
2007
)
2
,
pp. 138-146
Persistent link: https://www.econbiz.de/10003431916
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