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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~language:"eng"
~person:"Araujo, Luis"
~person:"La Rocca, Antonella"
~person:"Möller, K. E. Kristian"
~person:"Storbacka, Kaj"
~subject:"Theorie"
~type_genre:"Article in journal"
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Araujo, Luis
La Rocca, Antonella
Möller, K. E. Kristian
Storbacka, Kaj
Pressey, Andrew D.
4
Woodside, Arch G.
4
Bengtsson, Maria
3
Vanharanta, Markus
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of monetary economics
3
Review of economic dynamics
3
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2
AMS review : official publication of the Academy of Marketing Science
1
Advances in business marketing and purchasing
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1
European journal of marketing : EJM
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International tax and public finance
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Review of marketing research
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ECONIS (ZBW)
4
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1
Value propositions as market-shaping devices : a qualitative comparative analysis
Nenonen, Suvi
;
Storbacka, Kaj
;
Sklyar, Alexey
;
Frow, Pennie
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 276-290
Persistent link: https://www.econbiz.de/10012285185
Saved in:
2
Learning with the market : facilitating market innovation
Storbacka, Kaj
;
Nenonen, Suvi
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 73-82
Persistent link: https://www.econbiz.de/10010481964
Saved in:
3
Theory map of business marketing : relationships and networks perspectives
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 324-335
Persistent link: https://www.econbiz.de/10009766133
Saved in:
4
Rise of strategic nets - new modes of value creation
Möller, K. E. Kristian
;
Rajala, Arto
- In:
Industrial marketing management : the international …
36
(
2007
)
7
,
pp. 895-908
Persistent link: https://www.econbiz.de/10003532806
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