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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Ahlert, Dieter"
~person:"Gebauer, Heiko"
~person:"Langer, Philipp"
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Bundling strategy
9
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Ahlert, Dieter
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of service management
5
Transolve - Projektbericht
5
The journal of business & industrial marketing
3
Hybride Wertschöpfung : Konzepte, Methoden und Kompetenzen für die Preis- und Vertragsgestaltung ; HyPriCo
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Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
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Informationsmanagement und Computer Aided Team
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Integration von Produkt & Dienstleistung - Hybride Wertschöpfung : Proceedings im Rahmen der Multi-Konferenz Wirtschaftsinformatik 23. - 25.02.2010 in Göttingen
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Business strategy series
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Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
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Digital Engineering : Herausforderung für die Arbeits- und Betriebsorganisation
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Erfolgreich mit After Sales Services : Geschäftsstrategien für Servicemanagement und Ersatzteillogistik
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European management journal
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IMADI.net-Projektbericht
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International journal of Chinese culture and management : IJCCM
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International journal of production economics
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Journal of business research : JBR
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Journal of business-to-business marketing
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Journal of service research : JSR
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KorServ-Projektbericht : Kundennutzenorientierte Entwicklung, Bewertung und Vermarktung von Leistungsbündeln
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Marketing von Solutions : innovative Ansätze und Best Practices
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Proceedings / First International Symposium on Services Science (ISSS'09) : March 23 - 25, 2009, Leipzig, Germany ; [part of the multiconference SABRE]
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Sortimentsstrategien in Industrie und Handel
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Technological forecasting & social change : an international journal
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Universia business review : UBR
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Zeitschrift für wirtschaftlichen Fabrikbetrieb : ZWF ; Organ des VDI-Kompetenzfeldes Informationstechnik (VDI-KfIT)
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ECONIS (ZBW)
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1
Digital servitization : crossing the perspectives of digitization and servitization
Gebauer, Heiko
;
Paiola, Marco
;
Saccani, Nicola
; …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 382-388
Persistent link: https://www.econbiz.de/10012501923
Saved in:
2
Firm boundaries in servitization: Interplay and repositioning practices
Huikkola, Tuomas
;
Rabetino, Rodrigo
;
Kohtamäki, Marko
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 90-105
Persistent link: https://www.econbiz.de/10012321916
Saved in:
3
Servitization : a contemporary thematic review of four major research streams
Raddats, Chris
;
Kowalkowski, Christian
;
Benedettini, Ornella
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 207-223
Persistent link: https://www.econbiz.de/10012146625
Saved in:
4
Servitization and deservitization : overview, concepts, and definitions
Kowalkowski, Christian
;
Gebauer, Heiko
;
Kamp, Bart
; …
- In:
Industrial marketing management : the international …
60
(
2017
),
pp. 4-10
Persistent link: https://www.econbiz.de/10011672006
Saved in:
5
Service growth in product firms : past, present, and future
Kowalkowski, Christian
;
Gebauer, Heiko
;
Oliva, Rogelio
- In:
Industrial marketing management : the international …
60
(
2017
),
pp. 82-88
Persistent link: https://www.econbiz.de/10011672015
Saved in:
6
What service transition? : rethinking established assumptions about manufacturers' service-led growth strategies
Kowalkowski, Christian
;
Windahl, Charlotta
;
Kindström, …
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 59-69
Persistent link: https://www.econbiz.de/10010530577
Saved in:
7
Characterizing service networks for moving from products to solutions
Gebauer, Heiko
;
Paiola, Marco
;
Saccani, Nicola
- In:
Industrial marketing management : the international …
42
(
2013
)
1
,
pp. 31-46
Persistent link: https://www.econbiz.de/10009734101
Saved in:
8
Identifying service strategies in product manufacturing companies by exploring environment strategy configurations
Gebauer, Heiko
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 278-291
Persistent link: https://www.econbiz.de/10003713062
Saved in:
9
An investigation of the relationship between behavioral processes, motivation, investments in the service business and service revenue
Gebauer, Heiko
;
Fleisch, Elgar
- In:
Industrial marketing management : the international …
36
(
2007
)
3
,
pp. 337-348
Persistent link: https://www.econbiz.de/10003450768
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