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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Albers, Sönke"
~person:"Homburg, Christian"
~person:"Melewar, T. C."
~person:"Morgan, Neil A."
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Marketing management
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Albers, Sönke
Homburg, Christian
Melewar, T. C.
Morgan, Neil A.
Di Benedetto, C. Anthony
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Terho, Harri
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Parvinen, Petri
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of the Academy of Marketing Science
12
Lehrbuch
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Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
6
Journal of marketing
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Reihe: Management-Know-how / M : praxisnah und aktuell
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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European journal of marketing : EJM
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The marketing review
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AMS review : official publication of the Academy of Marketing Science
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Europäische Hochschulschriften / 5
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International studies of management and organization
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Journal of business economics : JBE
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Journal of international marketing
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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Marketing : ZFP ; journal of research and management
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Perspektiven der marktorientierten Unternehmensführung : Arbeiten aus dem Institut für Marktorientierte Unternehmensführung der Universität Mannheim
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Qualitative market research : an international journal
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Betriebswirtschaftslehre für Technologie und Innovation
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Building corporate identity, image and reputation in the digital era
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Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
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Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
1
Die Betriebswirtschaft : DBW
1
Gabler Research
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Gabler Research / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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Handbook of business-to-business marketing
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Harvard-Business-Manager : das Wissen der Besten
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ECONIS (ZBW)
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1
How marketing capabilities and current performance drive strategic intentions in international markets
Kaleka, Anna
;
Morgan, Neil A.
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 108-121
Persistent link: https://www.econbiz.de/10012026165
Saved in:
2
Addressing a product management's orphan : how to externally implement product eliminations in a B2B setting
Prigge, Jana-Kristin
;
Homburg, Christian
;
Fürst, Andreas
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 56-73
Persistent link: https://www.econbiz.de/10011822115
Saved in:
3
Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Chen, Junsong
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
Saved in:
4
Pipeline management for the acquisition of industrial projects
Söhnchen, Florian
;
Albers, Sönke
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1356-1364
Persistent link: https://www.econbiz.de/10008807114
Saved in:
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