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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Andersen, Poul Houman"
~person:"Henneberg, Stephan"
~person:"Laplaca, Peter J."
~person:"Ritter, Thomas"
~subject:"Marketing"
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business market management : JBM
1
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1
Past, present, and future business-to-business marketing research
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Geersbro, Jens
; …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 1-4
Persistent link: https://www.econbiz.de/10011822263
Saved in:
2
Updating the theory of industrial marketing : industrial marketing as a Bayesian process of belief-updating
Pedersen, Carsten Lund
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 403-420
Persistent link: https://www.econbiz.de/10013259110
Saved in:
3
Managing creativity in business market relationships
Andersen, Poul Houman
;
Kragh, Hanne
- In:
Industrial marketing management : the international …
42
(
2013
)
1
,
pp. 82-85
Persistent link: https://www.econbiz.de/10009734087
Saved in:
4
Special issue: Managing creativity in business market relationships
Andersen, Poul Houman
(
contributor
)
- In:
Industrial marketing management : the international …
42
(
2013
)
1
,
pp. 82-134
Persistent link: https://www.econbiz.de/10009734089
Saved in:
5
Understanding the role of marketing–purchasing collaboration in industrial markets : the case of Russia
Smirnova, Maria
;
Henneberg, Stephan
;
Ashnai, Bahar
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 54-64
Persistent link: https://www.econbiz.de/10008907889
Saved in:
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