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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Aspara, Jaakko"
~subject:"Digitalisierung"
~subject:"Servitization"
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Industrial marketing management : the international journal for industrial and high-tech firms
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Consumer involvement in supply networks : a cubic typology of C2B2C and C2B2B business models
Aspara, Jaakko
;
Grant, David B.
;
Holmlund, Maria
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 356-369
Persistent link: https://www.econbiz.de/10012501980
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