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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Bang, Nguyen"
~person:"Sakkthivel, A. M."
~subject:"Marketingmanagement"
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Bang, Nguyen
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Industrial marketing management : the international journal for industrial and high-tech firms
Palgrave Studies of Marketing in Emerging Economies
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Journal of business research : JBR
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
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Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Chen, Junsong
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
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