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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Batt, Verena"
~person:"Baumgarth, Carsten"
~person:"Bowden, Jana"
~person:"Fischer, Alexander"
~person:"Kamalanabhan, T. J."
~subject:"Arbeitsverhalten"
~subject:"Markenimage"
~subject:"Messung"
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How strong is the business-to-business brand in the workforce? : an empirically-tested model of 'internal brand equity' in a business-to-business setting
Baumgarth, Carsten
;
Schmidt, Marco
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1250-1260
Persistent link: https://www.econbiz.de/10008807147
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