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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Baumgarth, Carsten"
~person:"Goller, Markus"
~person:"Kamalanabhan, T. J."
~person:"Schnebelen, Stefanie"
~subject:"Arbeitsverhalten"
~subject:"Corporate culture"
~subject:"Markenimage"
~subject:"Measurement"
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Industrial marketing management : the international journal for industrial and high-tech firms
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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How strong is the business-to-business brand in the workforce? : an empirically-tested model of 'internal brand equity' in a business-to-business setting
Baumgarth, Carsten
;
Schmidt, Marco
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1250-1260
Persistent link: https://www.econbiz.de/10008807147
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