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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Bodet, Guillaume"
~person:"Calderón, Aurora"
~person:"Mohan, Mayoor"
~subject:"Brand management"
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Industrial marketing management : the international journal for industrial and high-tech firms
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Perceived globalness and localness in B2B brands : a co-branding perspective
Mohan, Mayoor
;
Brown, Brian P.
;
Sichtmann, Christina
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 59-70
Persistent link: https://www.econbiz.de/10011887285
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