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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Cao, Dong-Mei"
~person:"Francescucci, Anthony"
~subject:"Confidence"
~subject:"Industrial research"
~subject:"Strategische Allianz"
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Cao, Dong-Mei
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Value co-creation and appropriation of platform-based alliances in cooperative advertising
Zhang, Lu
;
Chen, Feng-Wen
;
Xia, Sen-Mao
;
Cao, Dong-Mei
; …
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 213-225
Persistent link: https://www.econbiz.de/10013194580
Saved in:
2
Inter-personal and inter-organizational trust in business relationships : an attitude-behavior-outcome model
Ashnai, Bahar
;
Henneberg, Stephan
;
Naudé, Peter
; …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 128-139
Persistent link: https://www.econbiz.de/10011447503
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