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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Casidy, Riza"
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Casidy, Riza
Christodoulides, George
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Mohan, Mayoor
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Nyadzayo, Munyaradzi W.
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of retailing and consumer services
2
Journal of strategic marketing
2
The journal of brand management : an international journal
2
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
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2
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza
;
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
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