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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Chang, Yu"
~subject:"Customer retention"
~subject:"Relationship marketing"
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Chang, Yu
Eggert, Andreas
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Industrial marketing management : the international journal for industrial and high-tech firms
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Enhancing firm performance : the role of brand orientation in business-to-business marketing
Chang, Yu
;
Wang, Xinchun
;
Arnett, Dennis B.
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 17-25
Persistent link: https://www.econbiz.de/10011887278
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