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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Christodoulides, George"
~subject:"Betriebliche Wertschöpfung"
~subject:"Corporate reputation"
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Betriebliche Wertschöpfung
Corporate reputation
B-to-B-Marketing
8
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Christodoulides, George
Keränen, Joona
5
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4
Kleinaltenkamp, Michael
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Frow, Pennie
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Reflections on "social media : influencing customer satisfaction in B2B sales" and a research agenda
Nunan, Daniel
;
Sibai, Olivier
;
Schivinski, Bruno
; …
- In:
Industrial marketing management : the international …
75
(
2018
),
pp. 31-36
Persistent link: https://www.econbiz.de/10011963365
Saved in:
2
A literature review and future agenda for B2B branding : challenges of branding in a B2B context
Leek, Sheena
;
Christodoulides, George
- In:
Industrial marketing management : the international …
40
(
2011
)
6
,
pp. 830-837
Persistent link: https://www.econbiz.de/10009348666
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