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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Christodoulides, George"
~subject:"Betriebliche Wertschöpfung"
~subject:"E-commerce"
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Betriebliche Wertschöpfung
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B-to-B-Marketing
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Christodoulides, George
Aarikka-Stenroos, Leena
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Keränen, Joona
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Industrial marketing management : the international journal for industrial and high-tech firms
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Reflections on "social media : influencing customer satisfaction in B2B sales" and a research agenda
Nunan, Daniel
;
Sibai, Olivier
;
Schivinski, Bruno
; …
- In:
Industrial marketing management : the international …
75
(
2018
),
pp. 31-36
Persistent link: https://www.econbiz.de/10011963365
Saved in:
2
Determinants of social media adoption by B2B organizations
Siamagka, Nikoletta-Theofania
;
Christodoulides, George
; …
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 89-99
Persistent link: https://www.econbiz.de/10011422756
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