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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Ciappei, Cristiano"
~subject:"Internet marketing"
~subject:"Netzwerkökonomik"
~subject:"SME"
~subject:"Social web"
~subject:"United States"
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Industrial marketing management : the international journal for industrial and high-tech firms
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B2B digital platform adoption by SMEs and large firms : pathways and pitfalls
Marzi, Giacomo
;
Marrucci, Anna
;
Vianelli, Donata
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 80-93
Persistent link: https://www.econbiz.de/10014433452
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