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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Comer, Lucette B."
~person:"Mulki, Jay P."
~person:"Panagopoulos, Nikolaos G."
~subject:"B-to-B-Marketing"
~type:"article"
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Industrial marketing management : the international journal for industrial and high-tech firms
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The influence of formal and informal sales controls on customer-directed selling behaviors and sales unit effectiveness
Guenzi, Paolo
;
Baldauf, Artur
;
Panagopoulos, Nikolaos G.
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 786-800
Persistent link: https://www.econbiz.de/10010404086
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