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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Cova, Bernard"
~person:"Kleinaltenkamp, Michael"
~person:"Kristensson, Per"
~person:"Schweisfurth, Tim"
~subject:"Crowdsourcing"
~subject:"Kundenintegration"
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Cova, Bernard
Kleinaltenkamp, Michael
Kristensson, Per
Schweisfurth, Tim
Babu, Mujahid Mohiuddin
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Baumann, Jasmin
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of service management
4
Research policy : policy, management and economic studies of science, technology and innovation
4
Marketing theory
3
Creativity and innovation management
2
Journal of business research : JBR
2
European journal of marketing : EJM
1
Finance reconsidered : new perspectives for a responsible and sustainable finance
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
1
Innovating in practice : perspectives and experiences
1
International journal of product development : IJPD
1
International journal of quality and service sciences
1
Involving customers in new service development
1
Kundenintegration : Forum Dienstleistungsmanagement
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
1
Revolutionizing innovation : users, communities, and open innovation
1
Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
1
Strategic market creation : a new perspective on marketing and innovation management
1
The handbook of innovation and services : a multi-disciplinary perspective
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
The journal of services marketing
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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Working paper / Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg
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Zooming in VS zooming out on value co-creation : consequences for BtoB research
Leroy, Julie
;
Cova, Bernard
;
Salle, Robert
- In:
Industrial marketing management : the international …
42
(
2013
)
7
,
pp. 1102-1111
Persistent link: https://www.econbiz.de/10010223458
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