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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Glynn, Mark S."
~person:"Weiber, Rolf"
~subject:"Lieferantenmanagement"
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Glynn, Mark S.
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Industrial marketing management : the international journal for industrial and high-tech firms
Entwicklungen des Investitionsgütermarketing
2
Business-to-business marketing management : strategies, cases and solutions
1
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
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The moderating effect of brand strength in manufacturer-reseller relationships
Glynn, Mark S.
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1226-1233
Persistent link: https://www.econbiz.de/10008807164
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