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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Ko, Eunju"
~person:"Malhotra, Naresh K."
~person:"Palmatier, Robert W."
~person:"Pepels, Werner"
~source:"econis"
~subject:"B-to-B-Marketing"
~subject:"Customer service"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
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B-to-B-Marketing
Customer service
Konsumentenverhalten
Relationship marketing
Beziehungsmarketing
3
Salespeople
2
South Korea
2
Südkorea
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Balanced Scorecard
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Balanced scorecard
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Business process management
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Einzelhandel
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Lieferantenmanagement
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Marketing management
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Marketingmanagement
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Outside-in marketing
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Prozessmanagement
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RFID
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Relational selling
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Review paper
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Ko, Eunju
Malhotra, Naresh K.
Palmatier, Robert W.
Pepels, Werner
Naudé, Peter
20
Henneberg, Stephan
18
Lindgreen, Adam
18
Sharma, Arun
14
Agnihotri, Raj
12
Di Benedetto, C. Anthony
11
Terho, Harri
11
Ritter, Thomas
10
Christodoulides, George
9
Eggert, Andreas
9
Keränen, Joona
9
La Rocca, Antonella
9
Snehota, Ivan
9
Ulaga, Wolfgang
9
Casidy, Riza
8
Cova, Bernard
8
Kleinaltenkamp, Michael
8
Ruyter, Ko de
7
Aarikka-Stenroos, Leena
6
Beverland, Michael B.
6
Brown, Brian P.
6
Frow, Pennie
6
Johnston, Wesley J.
6
Mohan, Mayoor
6
Mouzas, Stefanos
6
Möller, K. E. Kristian
6
Nyadzayo, Munyaradzi W.
6
Payne, Adrian
6
Swani, Kunal
6
Andersen, Poul Houman
5
Davies, Iain A.
5
Ewing, Michael
5
Haas, Alexander
5
Itani, Omar S.
5
Jaakkola, Elina
5
Kowalkowski, Christian
5
Kumar, V.
5
Lacoste, Sylvie
5
Mitręga, Maciej
5
Mora Cortez, Roberto
5
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
20
Journal of marketing
11
Journal of the Academy of Marketing Science
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Asia Pacific journal of marketing and logistics
4
Grundlagen des After Sales Marketing
4
International journal of advertising : the review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Journal of business-to-business marketing
3
Journal of international marketing
3
Journal of retailing
3
AMS review : official publication of the Academy of Marketing Science
2
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
2
Instrumente zur Gestaltung von After Sales Services
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of international consumer marketing
2
Psychology & marketing
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
Routledge studies in marketing
2
Customer engagement marketing
1
Edward Elgar E-Book Archive
1
Handbook of business-to-business marketing
1
Handbook of marketing strategy
1
Heidelberger Fachbücher für Praxis und Studium
1
International journal of consumer studies
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
Kompendium Management in Banking & Finance
1
Legends in marketing
1
MSI reports : working paper series
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marketing strategy collection
1
Praktische Betriebswirtschaft
1
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ECONIS (ZBW)
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1
Toward a theory of outside-in
marketing
: past, present, and future
Quach, Sara
;
Thaichon, Park
;
Lee, Ju-Yeon
;
Weaven, Scott
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 107-128
Persistent link: https://www.econbiz.de/10012289370
Saved in:
2
Relational selling : past, present and future
Arli, Denni
;
Bauer, Carlos
;
Palmatier, Robert W.
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 169-184
Persistent link: https://www.econbiz.de/10011822566
Saved in:
3
Does having a market orientation lead to higher levels of relationship commitment and business performance? : evidence from the Korean robotics industry
Taylor, Charles Raymond
;
Kim, Kyung Hoon
;
Ko, Eunju
; …
- In:
Industrial marketing management : the international …
37
(
2008
)
7
,
pp. 825-832
Persistent link: https://www.econbiz.de/10003781855
Saved in:
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