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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Lacoste, Sylvie"
~person:"Makkonen, Hannu"
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Lacoste, Sylvie
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Industrial marketing management : the international journal for industrial and high-tech firms
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Commentary on "Storytelling by the sales force and its effect on buyer-seller exchange"
Lacoste, Sylvie
;
La Rocca, Antonella
- In:
Industrial marketing management : the international …
46
(
2015
),
pp. 143-146
Persistent link: https://www.econbiz.de/10011286966
Saved in:
2
Narrative
approach in business network process research : implications for theory and methodology
Makkonen, Hannu
;
Aarikka-Stenroos, Leena
;
Olkkonen, Rami
- In:
Industrial marketing management : the international …
41
(
2012
)
2
,
pp. 287-299
Persistent link: https://www.econbiz.de/10009544751
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