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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Arbeitsgruppe"
~subject:"SME"
~type_genre:"Case study"
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Industrial marketing management : the international journal for industrial and high-tech firms
Harvard-Business-Manager : das Wissen der Besten
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The interplay between outbound team strategy and market information processing in the course of "really new" NPD projects
Smits, Armand
;
Kok, Robert A. W.
- In:
Industrial marketing management : the international …
41
(
2012
)
5
,
pp. 759-769
Persistent link: https://www.econbiz.de/10009656261
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2
Market-facing innovation networks : how lead firms partition tasks, share resources and develop capabilities
Perks, Helen
;
Moxey, Steven
- In:
Industrial marketing management : the international …
40
(
2011
)
8
,
pp. 1224-1237
Persistent link: https://www.econbiz.de/10009410668
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