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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Brand management"
~subject:"Internet marketing"
~subject:"KMU"
~subject:"Unternehmenserfolg"
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Brand management
Internet marketing
KMU
Unternehmenserfolg
Marketing management
249
Marketingmanagement
249
Business-to-business marketing
87
B-to-B-Marketing
86
Lieferantenmanagement
67
Supplier relationship management
67
Marketing
51
Beziehungsmarketing
50
Relationship marketing
50
Firm performance
45
Innovation
44
Strategic management
26
Strategisches Management
26
Market orientation
24
Resource-based view
22
Ressourcenorientierter Ansatz
22
Innovation management
21
Innovationsmanagement
21
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Produktentwicklung
19
Dynamic capabilities
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Dynamische Kompetenzen
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Online-Marketing
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Consumer behaviour
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Agnihotri, Raj
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Mu, Jifeng
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
129
Journal of strategic marketing
69
The journal of brand management : an international journal
45
The journal of business & industrial marketing
38
European journal of marketing : EJM
36
The journal of product & brand management
34
Journal of retailing and consumer services
32
Marketing intelligence & planning
31
Journal of the Academy of Marketing Science
29
Journal of marketing communications
27
Cogent business & management
26
Journal of marketing management : MM
25
International marketing review
24
SpringerLink / Bücher
22
International journal of internet marketing and advertising : IJIMA
21
Journal of marketing
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
The marketing review
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
16
International business review : the official journal of the European International Business Academy
16
Springer eBook Collection
16
European research studies
15
International entrepreneurship and management journal
15
Journal of research in marketing and entrepreneurship
15
International journal of hospitality management
14
Journal of global marketing
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
International journal of entrepreneurship and small business
13
Journal of international marketing
13
Journal of retailing
13
Asia Pacific journal of marketing and logistics
12
International journal of advertising : the review of marketing communications
12
Business horizons
11
International journal of retail & distribution management
11
Journal of promotion management : JPM
11
International journal of economic perspectives : IJEP
10
Journal of internet commerce
10
Journal of promotion management : innovations in planning and applied research
10
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ECONIS (ZBW)
77
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77
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1
Developing customer analytics capability in firms of different ages : examining the complementarity of outside-in and inside-out resources
Mehrabi, Hamed
;
Chen, Yongjian
;
Keramati, Abbas
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 108-121
Persistent link: https://www.econbiz.de/10014555719
Saved in:
2
The effect of market orientation and technology orientation on industry 4.0 technologies and market performance : role of innovation capability
Gangwani, Kishore Kumar
;
Bhatia, Manjot Singh
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 231-241
Persistent link: https://www.econbiz.de/10014531702
Saved in:
3
Exploring how to develop data-driven innovation capability of marketing within B2B firms : toward a capability model and process-oriented approach
Ravat, Ludivine
;
Hemonnet-Goujot, Aurélie
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 110-125
Persistent link: https://www.econbiz.de/10014531705
Saved in:
4
Examining the linkage between managerial ties and firm performance : the mediating role of marketing capabilities and moderation role of industry : a meta-analytic approach
Shukla, Abhishek
;
Varshney, Jyoti
;
Raj, Alok
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 122-134
Persistent link: https://www.econbiz.de/10014555720
Saved in:
5
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
6
Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Blankson, Charles
;
Enyinda, Chris I.
;
Fadahunsi, Akinola
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. A4-A7
Persistent link: https://www.econbiz.de/10014456193
Saved in:
7
The influence of marketing exploitation and exploration on business-to-business small and medium-sized enterprises' pioneering orientation
Liu, Gordon
;
Chen, Yantai
;
Ko, Wai Wai
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 131-147
Persistent link: https://www.econbiz.de/10014530207
Saved in:
8
How does quality-dominant logic ensure marketing analytics success and tackle business failure in industrial markets?
Akter, Shahriar
;
Hossain, Md Afnan
;
Tarba, Shlomo Yedidia
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 44-57
Persistent link: https://www.econbiz.de/10014282241
Saved in:
9
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
10
Examining the efficacy of non-market and market driving activities of B2B international firms
Khan, Huda
;
Khan, Hina
;
Abosag, Ibrahim
;
Ghauri, Pervez N.
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 97-108
Persistent link: https://www.econbiz.de/10014369281
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