//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Brand management"
~subject:"Internet marketing"
~subject:"Unternehmenserfolg"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing mix"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Internet marketing
Unternehmenserfolg
Marketing management
249
Marketingmanagement
249
Business-to-business marketing
87
B-to-B-Marketing
86
Lieferantenmanagement
67
Supplier relationship management
67
Marketing
51
Beziehungsmarketing
50
Relationship marketing
50
Firm performance
45
Innovation
44
Strategic management
26
Strategisches Management
26
Market orientation
24
Resource-based view
22
Ressourcenorientierter Ansatz
22
Innovation management
21
Innovationsmanagement
21
New product development
19
Produktentwicklung
19
Dynamic capabilities
18
Dynamische Kompetenzen
18
Online-Marketing
18
Consumer behaviour
16
Konsumentenverhalten
16
Markenführung
16
Customer value
15
Kundenwert
15
KMU
14
SME
14
Selling
14
Verkauf
14
Competitive advantage
13
Social Web
13
Social web
13
USA
13
United States
13
more ...
less ...
Online availability
All
Undetermined
57
Free
1
Type of publication
All
Article
70
Type of publication (narrower categories)
All
Article in journal
70
Aufsatz in Zeitschrift
70
Language
All
English
70
Author
All
Agnihotri, Raj
2
Cao, Guangming
2
Cartwright, Severina
2
Gölgeci, Ismail
2
Jaakkola, Matti
2
Laukkanen, Tommi
2
Liu, Hongfei
2
Mehrabi, Hamed
2
Mero, Joel
2
Mu, Jifeng
2
Paswan, Audhesh
2
Abosag, Ibrahim
1
Akter, Shahriar
1
Al-Surmi, Abdulrahman
1
Amrouche, Nawel
1
Archer-Brown, Chris
1
Arnett, Dennis B.
1
Arnold, Todd J.
1
Assaf, A. Georges
1
Auh, Seigyoung
1
Bakeshloo, Khashayar Afshar
1
Balabanis, George
1
Bang, Nguyen
1
Bao, Yongchuan
1
Basu, Sriparna
1
Bhatia, Manjot Singh
1
Blankson, Charles
1
Bozkurt, Sıddık
1
Brečić, Ružica
1
Brown, Brian P.
1
Bıçakcıoğlu-Peynirci, Nilay
1
Camp, Kerri
1
Chang, Yu
1
Chari, Simos
1
Chen, Junsong
1
Chen, Yen Chun
1
Chen, Yongjian
1
Chirumalla, Koteshwar
1
Chow, T. Edwin
1
Christodoulides, George
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
117
Journal of strategic marketing
57
The journal of brand management : an international journal
45
The journal of business & industrial marketing
34
The journal of product & brand management
34
Journal of retailing and consumer services
32
European journal of marketing : EJM
31
Journal of the Academy of Marketing Science
29
Journal of marketing communications
26
Cogent business & management
24
Journal of marketing management : MM
24
International marketing review
23
International journal of internet marketing and advertising : IJIMA
21
Marketing intelligence & planning
20
Journal of marketing
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
SpringerLink / Bücher
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
16
Springer eBook Collection
16
The marketing review
16
International business review : the official journal of the European International Business Academy
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
European research studies
13
International journal of hospitality management
13
Journal of global marketing
13
Journal of retailing
13
Asia Pacific journal of marketing and logistics
12
International entrepreneurship and management journal
12
International journal of advertising : the review of marketing communications
12
Business horizons
11
Journal of international marketing
11
Journal of promotion management : JPM
11
Journal of internet commerce
10
Journal of promotion management : innovations in planning and applied research
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
AMS review : official publication of the Academy of Marketing Science
9
Australasian marketing journal
9
International journal of retail & distribution management
9
more ...
less ...
Source
All
ECONIS (ZBW)
70
Showing
1
-
10
of
70
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Developing customer analytics capability in firms of different ages : examining the complementarity of outside-in and inside-out resources
Mehrabi, Hamed
;
Chen, Yongjian
;
Keramati, Abbas
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 108-121
Persistent link: https://www.econbiz.de/10014555719
Saved in:
2
The effect of market orientation and technology orientation on industry 4.0 technologies and market performance : role of innovation capability
Gangwani, Kishore Kumar
;
Bhatia, Manjot Singh
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 231-241
Persistent link: https://www.econbiz.de/10014531702
Saved in:
3
Exploring how to develop data-driven innovation capability of marketing within B2B firms : toward a capability model and process-oriented approach
Ravat, Ludivine
;
Hemonnet-Goujot, Aurélie
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 110-125
Persistent link: https://www.econbiz.de/10014531705
Saved in:
4
Examining the linkage between managerial ties and firm performance : the mediating role of marketing capabilities and moderation role of industry : a meta-analytic approach
Shukla, Abhishek
;
Varshney, Jyoti
;
Raj, Alok
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 122-134
Persistent link: https://www.econbiz.de/10014555720
Saved in:
5
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
6
Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Blankson, Charles
;
Enyinda, Chris I.
;
Fadahunsi, Akinola
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. A4-A7
Persistent link: https://www.econbiz.de/10014456193
Saved in:
7
How does quality-dominant logic ensure marketing analytics success and tackle business failure in industrial markets?
Akter, Shahriar
;
Hossain, Md Afnan
;
Tarba, Shlomo Yedidia
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 44-57
Persistent link: https://www.econbiz.de/10014282241
Saved in:
8
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
9
Examining the efficacy of non-market and market driving activities of B2B international firms
Khan, Huda
;
Khan, Hina
;
Abosag, Ibrahim
;
Ghauri, Pervez N.
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 97-108
Persistent link: https://www.econbiz.de/10014369281
Saved in:
10
Achieving market performance via industry 4.0 enabled dynamic marketing capability, sustainable human resource management, and circular product design
Nayal, Kirti
;
Raut, Rakesh Dulichand
;
Mangla, Sachin Kumar
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 86-98
Persistent link: https://www.econbiz.de/10014454805
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->