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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Bundling strategy"
~type_genre:"Fallstudiensammlung"
~type_genre:"Sammelwerk"
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Bundling strategy
B-to-B-Marketing
7
Business-to-business marketing
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Lieferantenmanagement
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Supplier relationship management
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Marketing
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Marketing management
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Marketingmanagement
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Beziehungsmarketing
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KMU
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Marketing theory
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Marketingtheorie
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SME
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Services marketing
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USA
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Cova, Bernhard
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Jacob, Frank
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Industrial marketing management : the international journal for industrial and high-tech firms
Edition Forschung
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Fachbuch für Marketing
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ECONIS (ZBW)
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Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
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2
Special issue: Project marketing and the marketing of solutions
Cova, Bernhard
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003431903
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