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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Digitalisierung"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Systematic review"
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Digitalisierung
Digital goods
4
Digitale Güter
4
Beziehungsmarketing
3
Relationship marketing
3
B-to-B-Marketing
2
Business-to-business marketing
2
Content Management
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Content management
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Digital content marketing
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Digital marketing
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Digitization
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Internet marketing
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Online-Marketing
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Social web
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Bundling strategy
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Business model
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Business services
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Business-to-business
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Consumer behaviour
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Customer centricity
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Customer engagement
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Dienstleistung
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Dienstleistungsinnovation
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Digital service innovation
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Bigdeli, Ali Ziaee
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Jaakkola, Elina
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Naik, Parikshit
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Industrial marketing management : the international journal for industrial and high-tech firms
National tax journal
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Journal of business research : JBR
3
Economies : open access journal
2
Electronic markets : the international journal on networked business
2
European research studies
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European review of service economics and management
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Information economics and policy : IEP
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Information systems and e-business management : ISeB
2
Information systems research : ISR
2
Journal of international trade & commerce
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Journal of world trade : law, economic policy, public policy
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Technology analysis & strategic management
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Wirtschaftspolitische Blätter
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Applied economics letters
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Arts and the market : AAM
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Business & information systems engineering
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Business horizons
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California management review
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China economic review : an international journal
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Comparative economic research : Central and Eastern Europe
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Competitiveness review : an international business journal incorporating Journal of global competitiveness
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Decision sciences : DS
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Economic inquiry
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Electronic markets : EM ; the international journal of electronic commerce and business media
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Emerging markets, finance & trade : a journal of the Society for the Study of Emerging Markets
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EuroMed journal of business
1
European journal of marketing
1
European journal of operational research : EJOR
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Eurostat review on national accounts and macroeconomic indicators : EURONA
1
Harvard-Business-Manager : das Wissen der Besten
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IEEE transactions on engineering management : EM
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International business review : the official journal of the European International Business Academy
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International journal of Indian culture and business management : IJICBM
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International journal of advertising : the review of marketing communications
1
International journal of consumer studies
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International journal of economics and financial issues : IJEFI
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International journal of intellectual property management : IJIPM
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Creating value in servitization through digital service innovations
Raddats, Chris
;
Naik, Parikshit
;
Bigdeli, Ali Ziaee
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013326912
Saved in:
2
Digital content marketing in business markets : activities, consequences, and contingencies along the customer journey
Terho, Harri
;
Mero, Joel
;
Siutla, Lotta
;
Jaakkola, Elina
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 294-310
Persistent link: https://www.econbiz.de/10013494024
Saved in:
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