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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Geschäftsmodell"
~subject:"Projektmanagement"
~type_genre:"Case study"
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innovation und Beteiligung in der betrieblichen Praxis : Strategien, Modelle und Erfahrungen in der Umsetzung von Innovationsprojekten
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The interplay between outbound team strategy and market information processing in the course of "really new" NPD projects
Smits, Armand
;
Kok, Robert A. W.
- In:
Industrial marketing management : the international …
41
(
2012
)
5
,
pp. 759-769
Persistent link: https://www.econbiz.de/10009656261
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