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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Interview"
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Konsumentenverhalten
Marketingmanagement
Brand management
104
Markenführung
104
B-to-B-Marketing
62
Business-to-business marketing
62
Brand image
47
Markenimage
47
Lieferantenmanagement
45
Supplier relationship management
45
Beziehungsmarketing
28
Consumer behaviour
28
Relationship marketing
28
Brand
27
Markenartikel
27
Marketing management
15
Social Web
11
Social web
11
Corporate reputation
10
Firmenimage
10
B2B branding
9
Internet marketing
9
Online-Marketing
9
Brand architecture
8
Firm performance
8
Markenarchitektur
8
Unternehmenserfolg
8
Branding
7
Corporate Social Responsibility
7
Corporate social responsibility
7
Emerging economies
7
KMU
7
SME
7
Schwellenländer
7
Stakeholder
7
Betriebliche Wertschöpfung
6
Business network
6
Innovation
6
Unternehmensnetzwerk
6
Value creation
6
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Undetermined
34
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Article
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Interview
Article in journal
40
Language
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English
40
Author
All
Casidy, Riza
2
Ewing, Michael
2
Mohan, Mayoor
2
Nyadzayo, Munyaradzi W.
2
Abosag, Ibrahim
1
Adeola, Ogechi
1
Adomako, Samuel
1
Amrouche, Nawel
1
Anaza, Nwamaka A.
1
Andreini, Daniela
1
Arnett, Dennis B.
1
Bang, Nguyen
1
Behl, Abhishek
1
Bergamschi, Mara
1
Besharat, Ali
1
Blankson, Charles
1
Brown, Brian
1
Brown, Brian P.
1
Bruhn, Manfred
1
Budhwar, Pawan S.
1
Caigny, Arno de
1
Cao, Guangming
1
Capon, Noel
1
Chang, Yu
1
Chen, Junsong
1
Christodoulides, George
1
Christodoulopoulou, Angeliki
1
Coussement, Kristof
1
Davari, Arezoo
1
Du, Mingfei
1
Eisingerich, Andreas B
1
Enyinda, Chris I.
1
Fadahunsi, Akinola
1
Fang, Dalu
1
Fearne, Andrew P.
1
Foscht, Thomas
1
Freytag, Per V.
1
Gabrielsson, Mika
1
Ghauri, Pervez N.
1
Guo, Chiquan
1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
409
The journal of product & brand management
293
The journal of brand management : an international journal
289
Journal of retailing and consumer services
256
Psychology & marketing
88
Asia Pacific journal of marketing and logistics
87
European journal of marketing : EJM
87
Journal of marketing communications
81
International journal of hospitality management
77
Marketing intelligence & planning
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Journal of strategic marketing
62
Journal of promotion management : innovations in planning and applied research
57
Journal of international consumer marketing
56
Journal of marketing management : MM
56
International journal of advertising : the review of marketing communications
53
International journal of internet marketing and advertising : IJIMA
53
International marketing review
51
Journal of promotion management : JPM
51
Journal of the Academy of Marketing Science
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
50
Marketing letters : a journal of research in marketing
50
Journal of global marketing
48
Journal of marketing
47
International journal of consumer studies
46
The journal of consumer marketing
44
Cogent business & management
43
Journal of fashion marketing and management
43
The IUP journal of brand management : IJBRM
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
International journal of contemporary hospitality management
35
International journal of retail & distribution management
35
Journal of international marketing
35
Qualitative market research : an international journal
35
International journal of advertising : the quarterly review of marketing communications
34
Journal of Islamic marketing
34
European journal of marketing
33
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ECONIS (ZBW)
40
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1
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
2
Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Blankson, Charles
;
Enyinda, Chris I.
;
Fadahunsi, Akinola
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. A4-A7
Persistent link: https://www.econbiz.de/10014456193
Saved in:
3
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
4
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
5
Examining the efficacy of non-market and market driving activities of B2B international firms
Khan, Huda
;
Khan, Hina
;
Abosag, Ibrahim
;
Ghauri, Pervez N.
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 97-108
Persistent link: https://www.econbiz.de/10014369281
Saved in:
6
Improving brand performance through environmental reputation : the roles of ethical behaviorand brand satisfaction
Opoku, Robert A.
;
Adomako, Samuel
;
Mai Dong Tran
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 165-177
Persistent link: https://www.econbiz.de/10014227550
Saved in:
7
B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
Mogaji, Emmanuel
;
Restuccia, Mariachiara
;
Lee, Zoe
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 237-250
Persistent link: https://www.econbiz.de/10014227555
Saved in:
8
B2B brand marketing in Africa? : an exploratory investigation of B2B buyers' perception of supplier brands
Anaza, Nwamaka A.
;
Kemp, Elyria
;
Osakwe, Christian Nedu
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 90-105
Persistent link: https://www.econbiz.de/10014282228
Saved in:
9
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
10
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
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