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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Markenarchitektur"
~subject:"Marketing"
~subject:"Unternehmenskultur"
~type_genre:"Case study"
~type_genre:"Textbook"
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Corporate brand strategy formation : brand actors and the situational context for a business-to-business brand
Vallaster, Christine
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1133-1143
Persistent link: https://www.econbiz.de/10009490238
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