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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Markenimage"
~type_genre:"Fallstudiensammlung"
~type_genre:"Sammelwerk"
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Beverland, Michael B.
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Industrial marketing management : the international journal for industrial and high-tech firms
Zeszyty naukowe
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European journal of marketing : EJM
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Journal of global marketing
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Marketing and consumer psychology series
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Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
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Sportökonomie : Schriftenreihe des Arbeitskreises Sportökonomie e.V.
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The journal of product & brand management
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Special issue: Building, implementing, and managing brand equity in business markets
Beverland, Michael B.
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contributor
)
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2010
Persistent link: https://www.econbiz.de/10008807171
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