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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Customer value
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IT alignment
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Cavusgil, Erin
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Industrial marketing management : the international journal for industrial and high-tech firms
International business review : the official journal of the European International Business Academy
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Journal of business research : JBR
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Journal of Business Research
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Health marketing quarterly
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International Business Review
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International journal of pharmaceutical and healthcare marketing : IJPHM
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Journal of the Academy of Marketing Science
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Management international review : mir ; journal of international business
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The journal of product innovation management : an internat. publication of the Product Development & Management Association
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Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration
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Evolving and emerging issues in marketing strategy
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International journal of innovation management
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Journal of Business Ethics
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Journal of business ethics : JOBE
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Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series
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Does IT alignment between supply chain partners enhance customer value creation? : an empirical investigation
Kim, Daekwan
;
Cavusgil, S. Tamer
;
Cavusgil, Erin
- In:
Industrial marketing management : the international …
42
(
2013
)
6
,
pp. 880-889
Persistent link: https://www.econbiz.de/10010211258
Saved in:
2
Does IT alignment between supply chain partners enhance customer value creation? An empirical investigation
Kim, Daekwan
;
Cavusgil, S. Tamer
;
Cavusgil, Erin
- In:
Industrial marketing management : the international …
42
(
2013
)
6
,
pp. 880-889
Persistent link: https://www.econbiz.de/10010186374
Saved in:
3
Measurement of return on marketing investment : a conceptual framework and the future of marketing metrics
Seggie, Steven H.
;
Cavusgil, Erin
;
Phelan, Steven E.
- In:
Industrial marketing management : the international …
36
(
2007
)
6
,
pp. 834-841
Persistent link: https://www.econbiz.de/10003507296
Saved in:
4
Measurement of return on marketing investment: A conceptual framework and the future of marketing metrics
Seggie, Steven H.
;
Cavusgil, Erin
;
Phelan, Steven E.
- In:
Industrial marketing management : the international …
36
(
2007
)
6
,
pp. 834
Persistent link: https://www.econbiz.de/10008227695
Saved in:
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