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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Industrial marketing management : the international journal for industrial and high-tech firms
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Research Memorandum / Graduate School of Business and Economics (GSBE), School of Business and Economics
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Marketing antecedents of industrial brand equity: An empirical investigation in specialty chemicals
van Riel, Allard C.R.
;
Pahud de Mortanges, Charles
; …
- In:
Industrial marketing management : the international …
34
(
2005
)
8
,
pp. 841-847
Persistent link: https://www.econbiz.de/10006232256
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