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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Marketing-finance interface
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Brand alliance
1
Brand image
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Brand management
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Business start-up
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Corporate finance
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Entrepreneurship
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Entrepreneurship approach
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Cao, Zixia
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Lilien, Gary L.
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of the Academy of Marketing Science
5
Journal of marketing research : JMR
2
Australian journal of management
1
Corporate Communications: An International Journal
1
Entrepreneurship research journal : ERJ
1
European journal of marketing
1
European research studies
1
International Journal of Bank Marketing
1
International Journal of Contemporary Hospitality Management
1
International journal of bank marketing
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
Journal of business economics and management
1
Journal of business research : JBR
1
Journal of marketing analytics : JMA
1
Journal of retailing
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Journal of strategic marketing
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Management Research Review
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Management research review
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Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing Intelligence & Planning
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Marketing Letters
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Marketing Science
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Qualitative market research : an international journal
1
The international journal of bank marketing : IJBM
1
The journal of applied business research
1
The journal of product & brand management
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Tourism economics : the business and finance of tourism and recreation
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Should B2B start-ups invest in marketing?
Mintz, Ofer
;
Lilien, Gary L.
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 220-237
Persistent link: https://www.econbiz.de/10014530422
Saved in:
2
Does brand partnership create a happy marriage? : the role of brand value on brand alliance outcomes of partners
Cao, Zixia
;
Yan, Ruiliang
- In:
Industrial marketing management : the international …
67
(
2017
),
pp. 148-157
Persistent link: https://www.econbiz.de/10011822061
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