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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Active innovation resistance : an empirical study on functional and
psychological
barriers
to innovation adoption in different contexts
Joachim, Verena
;
Spieth, Patrick
;
Heidenreich, Sven
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 95-107
Persistent link: https://www.econbiz.de/10011871416
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