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~isPartOf:"Journal of advertising research"
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Search: subject_exact:"Hispano-Amerikanerinnen"
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Industrial relations : a journal of economy & society
Journal of advertising research
Journal of business research : JBR
International migration review : IMR
14
Demography : a publication of the Population Association of America ; the statistical study of human populations
11
The review of black political economy
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Hispanics in the US economy
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Journal of managerial psychology
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Journal of retailing and consumer services
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Labor studies journal : official journal of United Association für Labor Education
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Social problems : in pursuit of social justice
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Contemporary economic policy : a journal of Western Economic Association International
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Eastern economic journal
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Economic development quarterly : the journal of American economic revitalization
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Economic perspectives
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Handbook of research on ethnic and intra-cultural marketing
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Inquiry : a journal of health care organization, provision and financing
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Journal of business & economics research
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Journal of business ethics : JOBE
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Journal of promotion management : JPM
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Labour economics : official journal of the European Association of Labour Economists
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Social security bulletin
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Southern economic journal
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The American journal of economics and sociology
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The journal of economic perspectives : a journal of the American Economic Association
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The social science journal
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American economic journal : a journal of the American Economic Association
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ECONIS (ZBW)
26
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1
How Hispanic bilinguals' cultural stereotypes shape advertising persuasiveness
Alvarez, Cecilia M. O.
;
Miniard, Paul W.
;
Jaccard, James
- In:
Journal of business research : JBR
75
(
2017
),
pp. 29-36
Persistent link: https://www.econbiz.de/10011699759
Saved in:
2
The linguistic servicescape : speaking their language may not be enough
Touchstone, Ellen E.
;
Koslow, Scott
;
Shamdasani, Prem N.
; …
- In:
Journal of business research : JBR
72
(
2017
),
pp. 147-157
Persistent link: https://www.econbiz.de/10011645555
Saved in:
3
The effects of Hispanic bilinguals language use and stereotype activation on negotiations outcomes
Alvarez, Cecilia M. O.
;
Taylor, Kimberly A.
;
Gomez, Carolina
- In:
Journal of business research : JBR
72
(
2017
),
pp. 158-167
Persistent link: https://www.econbiz.de/10011645556
Saved in:
4
Managing consumer debt : culture, compliance, and completion
Dellande, Stephanie
;
Gilly, Mary C.
;
Graham, John L.
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2594-2602
Persistent link: https://www.econbiz.de/10011491417
Saved in:
5
Exploring ethnic consumer response to crossover brand extensions
Aguirre-Rodriguez, Alexandra
;
Bóveda-Lambie, Adriana
; …
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 457-463
Persistent link: https://www.econbiz.de/10010362110
Saved in:
6
The four faces of the Hispanic consumer : an acculturation-based segmentation
Alvarez, Cecilia M. O.
;
Dickson, Peter R.
;
Hunter, Gary K.
- In:
Journal of business research : JBR
67
(
2014
)
2
,
pp. 108-115
Persistent link: https://www.econbiz.de/10010237663
Saved in:
7
The effect of generational status in language-tailored political messages
Chapa, Sindy
;
Becerra, Enrique P.
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 356-366
Persistent link: https://www.econbiz.de/10010419801
Saved in:
8
Is your digital marketing strategy in sync with latino-user behavior? : a growing demographic forces media firms to rethink mobile-marketing strategies
Fulgoni, Gian
;
Lella, Adam
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 255-258
Persistent link: https://www.econbiz.de/10010419886
Saved in:
9
Understanding the invisibility of the Asian-American television audience : why marketers often overlook an audience of "model" consumers
Coffey, Amy Jo
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 101-118
Persistent link: https://www.econbiz.de/10009745858
Saved in:
10
Cross-cultural effects in E-retailing : the moderating role of cultural confinement in differentiating Mexican from non-Mexican Hispanic consumers
Huggins, Kyle A.
;
Holloway, Betsy Bugg
;
White, Darin W.
- In:
Journal of business research : JBR
66
(
2013
)
3
,
pp. 321-327
Persistent link: https://www.econbiz.de/10009720299
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